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advice2Go was founded in 1996 by Isabel White as a generalist consultancy, providing a range of bespoke services for clients in the non profit and public sectors, in the UK and throughout Europe. We work with a close team of six associates and a wider group of advisors who are able to apply the appropriate resources to meet each client brief. Our team has experience in every discipline of public life from the Arts to Waste Management.
Having specialised in interdisciplinary, cross sector partnerships for the last ten years, we have been expanding our portfolio to include more training, research and policy development work alongside our direct, hands-on role for clients.In 2009, we launched our sister organisation the influential list( which tracks influential individuals and organisations, monitors policy and good practice developments and works with academic partners on developing training programmes at an international level.
Here is more information about our team:
Isabel White MInstF, Director and lead consultant on most assignments
An NCVO Approved Consultant for 11 years, Isabel founded her own fundraising consultancy business in 1996, after 26 years in the private and voluntary sectors. She manages a large network of associate fundraisers and social entrepreneurs, with a huge breadth of collective experience, working in the public, private and voluntary sectors. She has worked with over 180 clients, on over 200 assignments and in that time has helped them to raise over £22m. Her own experience covers the arts, community safety, (dis)ability, education, enterprise, the environment, health, heritage, housing, leisure, museums and libraries, recycling and green energy, regeneration, rights and justice, social welfare and waste management projects and organisations, throughout the UK. She has also worked in Spain, the Netherlands, Italy and Germany. Isabel has served on the boards of a number of educational and not for profit organisations and has chaired a small grant giving charity. 
Isabel has worked with young and old people, gay and lesbian people, people with disabilities and special needs, from minority communities, women’s groups and marginalized communities. She is a regular speaker at voluntary sector conferences, and workshops, runs training programmes (including an international masters programme in fundraising) in the voluntary, community and public sectors, and has written features and articles for a variety of third and public sector publications over the past fifteen years.
Andrew Borge FRSA MInstF – High Net Worth Donor specialist
Andrew Borge started his own business 10 years ago, having spent 18 years in banking before moving to the voluntary sector, with The Prince’s Trust, and four years running a very successful charity and sponsorship programme for the Dr. Martens footwear company. Over the last 10 years he has worked on a number of projects including:
  • Running the £9.4 million Armed Forces Memorial Appeal
  • Working with the owner of “Havengore”, the vessel that carried Sir Winston Churchill’s coffin on the River Thames in January 1966
  • Raising funds to allow “Liberty Belle”, a B-17 Flying Fortress, to make the journey from the USA to the UK
  • Working with a team to create the £5 million strategy for the Victory Services Club
  • Helping to raise funds for the Winston Churchill Memorial and Library, Fulton, Missouri, USA
  • Creating a £1.2 million strategy for a new “Railways at War” museum for the Swanage Railway Company (he was also instrumental in the repatriation from the USA of the Pullman luggage van that carried Sir Winston Churchill’s coffin)
  • The public phase of the £6 million campaign to create the world’s first major museum dedicated to Sir Winston Churchill in the Cabinet War Rooms
He is currently developing a £9m campaign for an ex-offenders project in South London and was formerly Campaign Director for the £6 million Police Treatment Centres campaign.  He is also a Trustee and Treasurer of the Cornelia de Lang Syndrome Foundation.
Deborah Dow MInstF – High Net Worth & Community Giving specialist
A specialist in individual giving, both at community and high net worth levels (including many six and seven figure gifts), Deborah has run her own consultancy business for the last four years following seventeen years in the voluntary sector.Her specialisms include corporate and individual fundraising, senior strategic fundraising and marketing for clients in the housing sector, NHS Trusts (John Radcliffe and Worthing hospital trusts), the hospice movement, neurological services and children’s charities. She has been Director of Fundraising for Sue Ryder Care and also managed public relations and corporate events programmes for a number of clients.Her previous private sector experience translated to development of new funding products and partnership work with local authorities, commercial and benevolent organisations. Her community fundraising experience includes planned/tax effective giving programmes, direct mail, lottery and annual house to house collections and legacies. She can also advise on back of house support and admin, including database procurement, installation and management.

Dougal Squires, MInstF – lead researcher and grant writer
Dougal has been working as an independent charity researcher and fundraiser since 2005, much of that time as in-house researcher for advice2Go. His work has involved research, case writing and applications to charitable trusts and foundations, statutory funders and the lottery. Research has remained his primary focus, and projects have included researching funders and project partners, assessing avenues and techniques for fundraising, and profiling individuals. Dougal studied at three universities (Strathclyde, Lund, and Glasgow). His undergraduate degree was in Politics, and post-graduate degree was in International Politics. This second degree was undertaken in an international environment, with only a minority of the course members coming from the UK. He wrote his Masters dissertation on judicial responses to the trafficking of women.
Dougal has carried out research for the Monte San Martino Trust, based in Italy and the UK. He has also worked for READ International, an education and community provider, relying on UK University volunteers to deliver projects in Africa. 
Andrew Moffatt - interim Head of Fundraising
With an MA in gender, society and culture, Andrew has worked in the voluntary sector for over 20 years, 15 of those at a senior level, including Director of Fundraising and Communications for Bowel Cancer UK and Coram. He thrives in the more “challenging” end of the market including HIV/AIDS, drugs and alcohol, homelessness and mental health. Whilst his hands-on technical experience includes trust, corporate and statutory bids, he has extensive experience of managing multidisciplinary fundraising and communications teams. He set up a successful in-house face to face team for the Mental Health Foundation and has overseen the development of new community and events challenges, again increasing income and, importantly, return on investment from these sources. Andrew has led on the rebranding of three of the organisations he has worked in and has solid experience of developing key messages for particular audiences, always with an eye to increased awareness and income. He has also delivered training in fundraising and campaigning for the Sheila McKechnie Foundation. Andrew is available for hands on applications, to advise on marketing or to develop your organisation’s overall fundraising/communications strategy.
Gemma Pettman MCIPR - Communications specialist

After more than thirteen years working in both practitioner and management-level communications roles within charities and the public sector, Gemma now works on a freelance basis. She has a successful track record in PR, internal and external communications, media relations, fundraising and relationship management.

Gemma is particularly skilled at helping charities that are either ‘starting from scratch’ or that are in need of support to reinvigorate their existing PR and marketing tactics. She has helped a variety of organisations develop engaging promotional materials and compelling case studies, and get to grips with their website content and social media presence. Additionally, working within charities that have gone through significant changes to their structure and/or governance has given Gemma plenty of experience of delivering change-management and crisis communications to both internal and external audiences.